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Case studyEducation & training2023

Top Trend Academy, a driving-school site that books lessons, not contact forms

We rebuilt Top Trend Academy's site as a booking funnel — pick a course, pick a date, pay or hold. Their admin dashboard runs the rest.

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Client
Top Trend Academy
Live at
toptrendacademy.com
Open ↗
Shipped
2023
Top Trend Academy: Top Trend Academy, a driving-school site that books lessons, not contact forms
+118%
Booked lessons
−52%
Admin scheduling time
62%
Mobile bookings
01The challenge

Top Trend was running on a brochure-style site that converted every visitor into the same generic contact form. Most enquiries never converted into bookings.

02Our approach

Course pages with structured pricing, availability, instructor bios; integrated calendar booking; deposit-pay-now or pay-on-arrival; admin dashboard that tracks bookings, attendance and outcomes.

03The outcome

Booked lessons replaced contact-form noise. Admin time on scheduling halved.

What we built

The features that made it work.

  • Booked lessons

    +118%

    01

  • Admin scheduling time

    −52%

    02

  • Mobile bookings

    62%

    03
How it looks

Inside the product.

The homepage presents Top Trend Driving Academy and provides visitors with access to driving training services, course information, and academy resources.
The homepage — introducing Top Trend Driving Academy
The about section introduces the academy’s background, mission, vision, and commitment to providing quality and affordable driving training services.
About the academy — building skilled drivers since 2019
The NaTIS section provides information relating to services associated with licensing and driver registration processes.
NaTIS services — supporting licensing requirements
The specials section provides visitors with access to current offers and promotional opportunities available through the academy.
Special offers — highlighting academy promotions

Want to see it in action? It's live at toptrendacademy.com.

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