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Case studyLoyalty & engagement2025
Slay Points — a gamified loyalty engine that turns purchases into points and points into reach
Slay Points is a loyalty platform we designed and shipped end-to-end — earn, redeem, leaderboard, notifications. Built mobile-first because that's where the audience lives.
- Client
- Slay Points
- Shipped
- 2025
Growing 22%/mo
Monthly active users
71%
Push opt-in
44%
Redemption rate
01The challenge
Slay Points wanted a loyalty product that didn't feel like a 2010 punch card. Most off-the-shelf loyalty SaaS is either expensive enterprise or boring SMS coupons.
02Our approach
Mobile-first PWA, points earning via purchase / referral / social action, leaderboards that update in real time, push notifications for milestones, admin dashboard for campaign creation.
03The outcome
Active engagement well above the loyalty-industry median. Slay Points launched with a real product, not an MVP.
What we built
The features that made it work.
Monthly active users
Growing 22%/mo
01Push opt-in
71%
02Redemption rate
44%
03
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