A smooth, snappy, premium MLM e-commerce platform

NOMI had two businesses trying to live in one brand. A skincare shop that needed to feel premium and convert on a phone — and a direct-sales network that needed to recruit, track downlines and pay commissions fairly. Off-the-shelf tools forced a choice: a pretty store with no network logic, or clunky MLM software that looked nothing like the brand. NOMI wanted both — smooth, snappy and unmistakably theirs — under one roof at nomiorganics.co.za.

We built a single platform as a pnpm monorepo with one shared commission engine. A Nuxt storefront handles the shopping; a Next.js distributor portal and admin console handle the network — all reading the same products, orders and genealogy from one Postgres database. The MLM engine is the heart of it. Every paid order walks the sponsor tree and pays three levels deep, then re-evaluates each distributor's rank against live team-size and sales targets. Ranks, percentages and thresholds are all editable in the admin — no redeploy needed to tune the plan. Around that we wired the real-money plumbing: four checkout methods (wallet, bank EFT, Payclio and PayFast), member-price restocking, bank-letter verification before any payout, and branded, DKIM-signed email for every signup, order, activation, commission and payout.

NOMI launched with one premium platform instead of three disconnected tools. Shoppers get a fast, on-brand store. Distributors get a real-time dashboard, one-tap WhatsApp sharing and a transparent ladder from Member to Platinum. And the owner runs the entire business — catalogue, orders, distributors, genealogy, payouts and the compensation plan — from a single admin console, with a plain-language owner's guide to match. It's smooth, snappy and unmistakably NOMI: an e-commerce shop and a direct-sales engine that finally feel like one product.