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Case studyLending & fintech2026
MWEZI Financials — a loan calculator that pre-qualifies before a human says hello
MWEZI wanted applicants to self-qualify before submitting. We built the calculator, the qualification rules and the dashboard that hands warm leads to consultants.
- Client
- MWEZI Financials
- Shipped
- 2026
80%
Qualified-lead share
−45%
Avg. consultant call time
−31%
Drop-off in form
01The challenge
MWEZI's consultants were spending hours per day on applicants who would never qualify. The brochure site collected leads without sorting them.
02Our approach
Calculator + eligibility quiz on the landing page, secure application flow, server-side scoring rules, a dashboard that surfaces only warm leads to the consultant queue.
03The outcome
Consultants now spend 80% of their time on qualified leads. Pre-qualification removed the noise the brochure site used to generate.
What we built
The features that made it work.
Qualified-lead share
80%
01Avg. consultant call time
−45%
02Drop-off in form
−31%
03
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