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Case studyLending & fintech2025

MWEZI Financials, a loan calculator that pre-qualifies before a human says hello

MWEZI wanted applicants to self-qualify before submitting. We built the calculator, the qualification rules and the dashboard that hands warm leads to consultants.

Client
MWEZI Financials
Shipped
2025
MWEZI Financials: MWEZI Financials, a loan calculator that pre-qualifies before a human says hello
80%
Qualified-lead share
-45%
Avg. consultant call time
-31%
Drop-off in form
01The challenge

MWEZI's consultants were spending hours per day on applicants who would never qualify. The brochure site collected leads without sorting them.

02Our approach

Calculator + eligibility quiz on the landing page, secure application flow, server-side scoring rules, a dashboard that surfaces only warm leads to the consultant queue.

03The outcome

Consultants now spend 80% of their time on qualified leads. Pre-qualification removed the noise the brochure site used to generate.

What we built

The features that made it work.

  • Qualified-lead share

    80%

    01
  • Avg. consultant call time

    -45%

    02
  • Drop-off in form

    -31%

    03
How it looks

Inside the product.

The homepage presents Mwezi Financials through a professional interface, highlighting loan services and providing users with direct access to key sections of the platform.
The homepage: introducing Mwezi Financials
The pay day loan section is accessible from the main navigation, allowing visitors to explore information related to this loan offering.
Pay day loan: accessible through clear navigation
The short-term loan section forms part of the platform's financial service offering and can be accessed directly from the navigation menu.
Short-term loan: presented as a core service
The consolidation loan section provides visitors with access to information relating to this financial service category.
Consolidation loan: included within the loan services

Want to see it in action? It's live at mwezifinance.expired.linusite.com.

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