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Case studyTourism & hospitality2026

M Tour Safaris, a fast, photo-first showcase for a Namibian safari operator

We rebuilt M Tour Safaris' site around full-bleed photography, fast page loads on mobile data, and a quote request that captures what travellers actually want.

Client
M Tour Safaris
Shipped
2026
M Tour Safaris: M Tour Safaris, a fast, photo-first showcase for a Namibian safari operator
−80%
Mobile page weight
96/100
Lighthouse mobile
Lead completion
01The challenge

Safari is sold on imagery — but the old site delivered the imagery as 4 MB JPEGs, killing mobile load times for travellers researching from abroad on slow networks.

02Our approach

Modern image pipeline (responsive, WebP, lazy-loaded), edge-cached on Cloudflare, with an itinerary-builder form that asks the questions every consultant would have asked anyway.

03The outcome

Mobile page weight dropped 80%. Lead-form completion rate doubled.

What we built

The features that made it work.

  • Mobile page weight

    −80%

    01
  • Lighthouse mobile

    96/100

    02
  • Lead completion

    03
How it looks

Inside the product.

The homepage presents Morning Star Tours & Safaris through a clean navigation structure, providing visitors with access to tours, destinations, activities, and travel-related services.
The homepage — introducing Morning Star Tours & Safaris
The tours section provides visitors with access to travel experiences and tour-related offerings available through the platform.
Tours — exploring available travel experiences
The about section provides visitors with information about Morning Star Tours & Safaris and its presence within the tourism industry.
About the company — presenting the travel brand
The destinations section allows visitors to explore locations and travel opportunities featured by the platform.
Destinations — showcasing travel locations

Want to see it in action? It's live at mtoursafaris.com.

Open the live site

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