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Case studyTourism & hospitality2026
M Tour Safaris — a fast, photo-first showcase for a Namibian safari operator
We rebuilt M Tour Safaris' site around full-bleed photography, fast page loads on mobile data, and a quote request that captures what travellers actually want.
- Client
- M Tour Safaris
- Shipped
- 2026
−80%
Mobile page weight
96/100
Lighthouse mobile
2×
Lead completion
01The challenge
Safari is sold on imagery — but the old site delivered the imagery as 4 MB JPEGs, killing mobile load times for travellers researching from abroad on slow networks.
02Our approach
Modern image pipeline (responsive, WebP, lazy-loaded), edge-cached on Cloudflare, with an itinerary-builder form that asks the questions every consultant would have asked anyway.
03The outcome
Mobile page weight dropped 80%. Lead-form completion rate doubled.
What we built
The features that made it work.
Mobile page weight
−80%
01Lighthouse mobile
96/100
02Lead completion
2×
03
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